This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service, in compliance with privacy laws and regulations.
Information We Collect
When you use HelenaHerndon.com, we collect the following types of information:
- Personal Data
Personal data includes information that identifies you as an individual, such as:- Name
- Email address
- Billing information (for transactions via PayPal and Stripe)
- Contact information
- Payment details (via PayPal and Stripe)
- Usage Data
We may collect data on how you access and use the Service, including:- Your IP address
- Browser type
- Device information
- Pages you visit
- Time spent on each page
- Interaction with our marketing and retargeting ads, including Meta Ads and Google Ads
- Cookies and Tracking Technologies
We use cookies to track customer UTM parameters, website behavior, and user interactions with our services. This includes:- UTM tracking cookies to capture marketing campaign performance
- Cookies for tracking interactions with retargeting ads
- Data collection using Google Analytics and Google Search Console to monitor website performance
How We Use Your Data
We use the collected data for the following purposes:
- To provide and maintain our Service
- To process payments through PayPal and Stripe
- To notify you about changes to our Service
- To allow you to participate in interactive features
- To schedule meetings through Acuity Scheduling or Zoom
- To track and analyze user interactions through Google Analytics
- To manage retargeting ads and email marketing campaigns
- To host landing pages on WordPress
- To run retargeting ads and email marketing campaigns, delivering personalized content based on your interaction with our website
Third-Party Service Providers
We work with several third-party services to deliver specific features of our Service, including:
- Acuity Scheduling or Zoom for meetings and scheduling
- Fluent CRM for automation workflows
- WordPress for hosting landing pages
- PayPal and Stripe for payment processing
- Meta Ads and Google Ads for retargeting campaigns
- Google Analytics and Google Search Console for analyzing website performance
- Dreamhost for data storage
These third parties have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
How We Share and Disclose Your Data
We do not sell or rent your personal information to third parties. We may share your information:
- With third-party service providers as outlined above
- To comply with legal obligations
- To protect our rights, property, and safety, or the rights, property, and safety of others
- If you provide explicit consent to share your data with third parties
Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While no method of internet transmission or electronic storage is completely secure, we strive to use commercially acceptable means to safeguard your personal data.
Cookies and Tracking
We use cookies and other tracking technologies to:
- Track UTM parameters for marketing attribution
- Monitor user behavior on our website
- Deliver personalized retargeting ads via Meta Ads and Google Ads
- Optimize and improve marketing campaigns
You can control the use of cookies through your browser settings. You can also opt-out of personalized advertising and tracking by using tools provided by Google and Meta.
Advertising and Retargeting
We use third-party advertising platforms such as Meta Ads and Google Ads to serve retargeting ads based on your previous interactions with our website. These ads may be shown to you on external platforms based on data collected through cookies and UTM tracking.
Email Marketing
We use email marketing to engage with customers who have opted-in to receive communication from us. You may receive personalized email campaigns based on your interactions with our website and product offerings. You can unsubscribe from email marketing at any time by following the unsubscribe link in the emails you receive.
Payment Processing
We process payments using PayPal and Stripe. Your payment information is encrypted and securely transmitted during transactions. We do not store your payment details on our servers.
Hosting and Data Storage
Our data is securely hosted with:
- Fluent CRM for database management
- DreamHost for server
- Amazon SES for email communication
These providers are bound by contractual agreements to safeguard your personal data and prevent unauthorized access.
Your Data Rights
Depending on your location, you may have the following rights under applicable data protection laws:
- Access: You can request access to the personal data we hold about you.
- Correction: You can request that we correct any inaccuracies in your personal data.
- Deletion: You can request that we delete your personal data, subject to certain legal limitations.
- Opt-Out: You can opt out of certain uses of your data, such as marketing communications or tracking.
To exercise any of these rights, please contact us at helena[@]helenaherndon.com
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page.